Master these fundamentals of service walk-around videos to boost revenue

Lights. Camera. Action!

Technicians don’t need Spielberg-like filmmaking chops to make a good walk-around video that boosts revenue per repair order. But they should follow a process that highlights key items under the hood and elsewhere, said experts from TruVideo and myKaarma who have developed video-grading technology that helps technicians up their game.

These technologies grade videos based on whether fundamental touchpoints are included, such as the technician introducing themselves and showing items such as a vehicle’s license plate to prove they’re actually filming the customer’s vehicle, dirty air filters, leaks, brake pad and tire tread measurements, and other recommended maintenance items, said Garrett Jockel, vice president of product at myKaarma, and Joe Shaker, CEO at TruVideo.

Technicians also are graded on their delivery, including things such as the pace and clarity of speech and explanations, camera stability, long pauses — and even if they use profanity.

Read the entire article by Ken Wysocky on Automotive News here.