Today, in our highly competitive automotive industry, it’s all about the customer experience. How about empowering your employees to fix mistakes on their own? What about $50 to fix a mistake, or right an inconvenience? It costs a heck of a lot more than $50 to acquire a new customer, should you lose one due to some upset that was left unhandled.
It’s the goal of every service department to enjoy excellent customer retention and loyalty. Other than bribing them with coupons and incentives, what can you do to keep bringing those customers back in? Here are 5 things I have seen successful service departments do over the years that successfully bring their customers back for service.