The ‘Moneyball’ system behind Sherwood Ford’s fixed ops growth

Damon Egan didn’t chase more ROs: He built a roster, hired a videographer, and changed how his team uses data, all in real time.

Fixed ops directors often drown in metrics. Hours per RO, effective labor rate, MPI penetration, etc.

And while most service departments track it all, Damon Egan, service director at Sherwood Ford in Sherwood Park, Alberta, Canada, argues that some operators are either looking too late or looking at the wrong numbers entirely.

“If you’re looking at yesterday’s metrics, you’re already behind,” Egan told Daily Dealer Live host Sam D’Arc.

Driving the news: Sherwood Ford entered 2026 with an ambitious forecast, aiming for 30% year-over-year growth in fixed ops. Through February, they’re clocking 42% growth.

• The metric Egan credits most is gross per hour.
• He said he carries an iPad on the shop floor to track it in real time, via Reynolds & Reynolds paired with myKaarma, so he can make adjustments on the fly.
• “It really lets us make sure that the right technicians are getting the right jobs,” Egan said. “And that we’re doing the right things on those work orders with the right people to maximize not only the efficiency, but the profitability for the dealership.”

Read the entire article by Julie Walker on Car Dealership Guy here.