Join me in Las Vegas, NV from September 18-20 at Digital Dealer 23 for my session “Turn Your Customer Experience from Blah to Wow! Lessons from Outside the Auto Industry: A Focus on How Companies such as Amazon, Zappos and Apple Outshine the Competition When it comes to Customer Experience.”
The fact that the Internet – and, more specifically social media – has allowed consumers to interact with brands instantaneously and on a personal level has changed the game and levelled the playing field. No longer is it all about “Buy our things because we’re popular!” Today it is more about, “Do business with us because we care about you – and we’re talking just to you… at the moment.” And that’s what creates brand advocates. People love the individual experience, tell their friends and continue to interact.